About

Wasted Potential was co-founded by two art school graduates and conceived on the premise that there is a need for artistic action in our everyday lives. Discontent with our so-called "creative" professions and left wanting more, Wasted Potential was born.

From its inception, Wasted Potential has proven to be a unique experiment to see what happens when 2 professionally trained artists depart from their studio settings. With one part graphic design and one part crafts, we decided to do the only logical thing–go balls to the wall and make t-shirts. We hope you enjoy wearing them as much as we enjoy making them. Support Local.